Privacy Policy

Who we are 

We provide access to multimedia content for healthcare professionals through our web, desktop and mobile website to help keep healthcare professionals abreast of the latest developments in electrophysiology. 

This privacy policy refers to Arrhythmia Academy (together “we” or “us”) and describes the following: 

What information we collect about you 

How we handle, share, store and secure your personal information 

How you can control the information we collect about you 

Other important information 

What information do we collect? 
We collect your personal information when you register for our newsletter using our online registration form or respond to one of our promotions. We collect information about how you use our services with cookies and other tracking technologies. 

Account and profile information 
We collect and store information you provide. Examples of the information we collect automatically when you register to use our services include: your name and contact information, including email address, data on your company and position within that company and preferences.  

Social log in 
If you interact with our online services using social media (Facebook, Twitter, etc.) these sites may pass us information in accordance with their own privacy policies. Any information you post on social media platforms about yourself may be viewed by other people (including search engines) over which, we have no control. You are responsible for the information you choose to post and acknowledge that this may be collected by third parties. 

Purchase of assets 
We may buy assets which can include personal data from external sources such as professional medical list brokers. 


We use tracking pixels, which are pieces of data to show how many people many have visited a webpage and to see if a cookie has been activated. We use web beacons and tracking URLs to monitor how successful our content has been or to verify links to advertisements and to monitor their success. 

How do we use the information we collect? 

Organisations must have a legal reason to use your personal information. Below are the relevant reasons we use the information we collect from you with some information on how we do this: 

For personalisation and communication 
We use your information to identify you in order to provide our Services; to customise the user experience and to provide you with a personalised service. For example, we may from time to time contact you via direct marketing with new content we think you might be interested in based on the preferences and interests you identified at the time of registration. We may contact you to confirm transactions such as confirmation upon registration by email. 

For marketing and promotional purposes 
We use your information to measure interest in our services, and inform users about services and updates; and from time to time to communicate marketing and promotional offers to you based on your chosen preferences. 
In some instances, when you use and visit our website, some adverts may be displayed on your devices. We collect information using Google Analytics to help us understand if you have clicked on adverts or engaged with this content, but your personal information is never shared with third parties. We may share marketing communications to you from third parties where you have opted in. You can choose to control whether to receive these communications at the time of registering for our services or anytime thereafter by updating your preferences. 

For research and development 
We use your information to support product development to provide content that is better suited to your area of interest and your browsing history to track trends on usage and to identify and troubleshoot page issues. 

For contract fulfilment 
We process your information in order to fulfil a contract we have with you. For example, we will use your personal information to provide you with access to products you have signed up for.  

With consent 
If you correspond with any of our content or interact with us by using polls, comments, messages, emails or social media, we may request to use information about you, for other purposes not specified above, such as to publish endorsements or features for the website. We will always seek permission, and this may be anonymised if preferred. 

For legitimate interest 
We may use your information where there is legitimate interest to do so. For example, to help achieve our business objectives or if it will be of benefit to someone else. We will only do this where it is fair and lawful to do so and in accordance with your privacy rights. 

Embedded content from other websites 

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. 

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. 

How we share information 
Your information may be shared between the affiliates as listed in the ‘About us’ section in accordance with this policy. 

Service providers 
We do share your information with third party providers we work with to provide our services, which includes companies we work with for website development, content management, back-up and storage. They may therefore need to view and access information about you. We may share your name, email address but we will never share your telephone number. 

Third parties 
We may share your personal information with affiliates, partners and third parties where you agree to do so. This may include third party providers that direct you to other websites outside of our own privacy policy. If you register for content after opting out, we may share your information with the sponsor(s) of that content. 

We may share information about your engagement with any of our services including receipt and/or action with our emails, activity on our sites including content and/or advertisements viewed and actions taken or personal information otherwise provided by you. 

We may disclose personal information to respond to legal requirements, enforce our policies, respond to claims that a posting or other content violates other’s rights, or protect anyone’s rights, property, or safety. We may also share personal information with corporate affiliates who help detect and prevent potentially illegal acts and provide joint services, and service providers who help with our business operations. 

How we store your information 
We store digital information we hold about you with a secure file hosting provider and a private server based in Ireland. We use many tools to protect your personal information against unauthorised access and disclosure, but no security system is impenetrable, so we make no guarantees. Any physical data we hold on you, such as a signed contract, is housed in a secure and locked filing cabinet within our alarmed premises. 

We work with third parties including WordPress and Adestra to securely store your information. 

Your personal information is retained while there is a legitimate reason to do so, unless you request its removal. We will remove details as soon as is reasonably possible. If you ask to unsubscribe from our services, we would still need to retain your name and contact details for suppression purposes, for example if you did not want to receive direct marketing from us. Personal information from inactive accounts is retained to comply with legal obligations, prevent fraud and to resolve disputes. 

How to control the information we collect from you 
At any time, you can ask for access to your information and can update your details and preferences, unsubscribe, restrict or request that we remove your details from our database. You can do this by logging into your account and editing the settings within your profile or by emailing us directly at 

Patient Privacy 
Patients have a right to privacy that should not be infringed without informed consent. Identifying information, including patients’ names, initials, or hospital numbers, should not be published in written descriptions, photographs and pedigrees unless the information is essential for scientific purposes and the patient (or parent or guardian) gives written informed consent for publication. Informed consent for this purpose requires that a patient who is identifiable be shown the content to be published. Authors should identify individuals who provide writing assistance and disclose the funding source for this assistance. 

 Identifying details should be omitted if they are not essential. Complete anonymity is difficult to achieve, however, and informed consent should be obtained if there is any doubt. For example, masking the eye region in photographs of patients is inadequate protection of anonymity. If identifying characteristics are altered to protect anonymity, such as in genetic pedigrees, authors should provide assurance that alterations do not distort scientific meaning and editors should so note. 

The requirement for informed consent is included in the  instructions for authors. When informed consent has been obtained it should be indicated in the content to be published. 

We may update this policy at any time. You should check whether our terms and conditions have been updated by visiting them on a regular basis. If we make any changes, we will notify you by including a version and date at the footer of this notice. 

Contact us 
For queries regarding data protection please contact our Data Protection Officer: